Bjxrn Andersen // Creative

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	<title>Bjxrn Andersen // Creative</title>
	<link>https://bjorn.cool</link>
	<description>Bjxrn Andersen // Creative</description>
	<pubDate>Sun, 31 May 2026 14:34:33 +0000</pubDate>
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		<title>Branding Campaign Kristeligt Dagblad</title>
				
		<link>https://bjorn.cool/Branding-Campaign-Kristeligt-Dagblad</link>

		<pubDate>Sun, 31 May 2026 14:34:33 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/Branding-Campaign-Kristeligt-Dagblad</guid>

		<description>
	Client ·····Kristeligt Dagblad, Inhouse workWork ··········· Marketing materials + Branding

	&#38;nbsp; &#38;nbsp;Branding Campaign – description&#38;nbsp; &#38;nbsp;


	This is a series of selected images of a bigger branding campaign for Kristeligt Dagblad, that I worked on together with the Head of Marketing, Nicolai Puggaard Hansen, during my employment as an inhouse Graphic Designer at Kristeligt Dagblad.


	Åndelig Oprustning is a branding campaign that was born out of the idea of highlighting the USP of the newspaper Kristeligt Dagblad. It was an expression that was brought into the mainstream media as a new direction in politics by the Danish Prime Minister Mette Frederiksen, as a direction towards more value-lead approach to spirituality and politics. However the phrasing is not new for Kristeligt Dagblad,it has been a value that Kristeligt Dagblad has identified with for a long time. We decided that we had to grasp into the different medias obsession with the phrasing, and reclaim it as our own. This mixed with a message signaling the newspapers endurance, in an everchanging and tough market that the newspapers all over the countries are facing. The phrasing of the campaign became “Åndelig oprustning siden 1896”. The visual direction of the campaign was intentionally chosen to be a stripped down version; lots of white space and easy to decode, even in a busy area like downtown Copenhagen. The motto of the campaign is written in our logotype, a Slab-serif rooted into the DNA of Kristeligt Dagblad - along with our blue primary brand color. I carefully crafted a digital version of a newspaper to be supporting the motto. The newspaper was crafted with the intention of being able to be put on a huge billboard in central Copenhagen near the lakes. furthermore the campaign was enrolled in our newspaper in different ad formats, a campaign website, digital screens throughout of central Copenhagen, abus stop ad shells.
 As a part of our strategy we chose to book the specific busstop adshell next to the Parlament - hoping the Ministers driving by, would be reminded, that Kristeligt Dagblad is THE newspaper that is equivalent to Åndelig Oprustning. 
	&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/df6fe775e74b3fcd0d95e98fbddcad55832ad4f3484be31c23bf5ca7d49d1946/8b62484d-e40d-42ab-a3dd-ab734c5e1227.png" data-mid="248946018" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/df6fe775e74b3fcd0d95e98fbddcad55832ad4f3484be31c23bf5ca7d49d1946/8b62484d-e40d-42ab-a3dd-ab734c5e1227.png" /&#62;
	

	&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/a15062431e4ec7ec4d651fb0ed906b7498e9a1e694e1439a9cc179a2ff4f378f/467b4c14-34d7-4e34-bee2-bbbd66fbd173.jpeg" data-mid="248946010" border="0"  src="https://freight.cargo.site/w/1000/i/a15062431e4ec7ec4d651fb0ed906b7498e9a1e694e1439a9cc179a2ff4f378f/467b4c14-34d7-4e34-bee2-bbbd66fbd173.jpeg" /&#62;&#60;img width="2250" height="1753" width_o="2250" height_o="1753" data-src="https://freight.cargo.site/t/original/i/841817c2a1666ea14443d57f5190fd933de05b5b5616879a66bcb621d343702a/IMG_3341.jpg" data-mid="248943596" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/841817c2a1666ea14443d57f5190fd933de05b5b5616879a66bcb621d343702a/IMG_3341.jpg" /&#62;&#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1dbb765077e0668e093397aa2ebf3758971e10a34e73b285516315d56084fc19/IMG_3340.jpg" data-mid="248943597" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/1dbb765077e0668e093397aa2ebf3758971e10a34e73b285516315d56084fc19/IMG_3340.jpg" /&#62;


	Big outdoor banner near the lakes in central Copenhagen. 17,5 x 12 meter tall banner (W x H)

	&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2dc2bc02afa3b1f41cdd96a159ea3008a81757b4b5c5d509754853907787f39f/f2d8c3d7-b978-4a76-a5ad-e5bda77dc366.jpeg" data-mid="248946017" border="0"  src="https://freight.cargo.site/w/1000/i/2dc2bc02afa3b1f41cdd96a159ea3008a81757b4b5c5d509754853907787f39f/f2d8c3d7-b978-4a76-a5ad-e5bda77dc366.jpeg" /&#62;


Outdoor material on different sizes of adshells, a big banner near the lakes in Copenhagen, newspaper ads and digital screens throughout the central Copenhagen.


	&#60;img width="1300" height="600" width_o="1300" height_o="600" data-src="https://freight.cargo.site/t/original/i/2b63b794573688719541727f8d11cee611934ce7f735c64a3135a956608b43d3/animation_mail_aandeligoprustning_kommerciel_BG.gif" data-mid="248988772" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/2b63b794573688719541727f8d11cee611934ce7f735c64a3135a956608b43d3/animation_mail_aandeligoprustning_kommerciel_BG.gif" /&#62;
&#60;img width="3906" height="2605" width_o="3906" height_o="2605" data-src="https://freight.cargo.site/t/original/i/abfde7fb1cb7badb854d172a39c00f7f7f28b32e64c41af93359bdb161ac7b0e/aandelig_vesterbro_abribusmockup.jpg" data-mid="248988817" border="0"  src="https://freight.cargo.site/w/1000/i/abfde7fb1cb7badb854d172a39c00f7f7f28b32e64c41af93359bdb161ac7b0e/aandelig_vesterbro_abribusmockup.jpg" /&#62;

	Banner created for an external mail campaign for new leads.
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		<title>Marketing campaign // 365discount and Hjerteforeningen</title>
				
		<link>https://bjorn.cool/Marketing-campaign-365discount-and-Hjerteforeningen</link>

		<pubDate>Thu, 19 Dec 2024 19:33:15 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/Marketing-campaign-365discount-and-Hjerteforeningen</guid>

		<description>
	
    
	The brief
The campaign “Gode hverdagsvaner” was born out of the idea of making a collaboration between 365discount and Hjerteforeningen. Hjerteforeningen is an organisation that promotes living a healthier life, educating about heart diseases and holds a huge database of healthy recipes.&#38;nbsp;
The collaboration is given, as 365discount wants to be the “green” discountchain and help their customers picking the healthier choice - food and items that are not as processed and organic vegetables.&#38;nbsp;
The brief was to create a campaign across several medias; our newspaper first and foremost, and then email and SoMe.
The purpose of the campaign was to promote Hjerteforeningens healthy recipes, with a connection to price offers in our store.&#38;nbsp;The second part of the brief was to expand the campaign to also include markers, that could help fight foodwaste. 

The solution was to create a campaign universe that would have a commercial angle; promoting items for sale that would be ingredients in the healthy recipes. The campaign universe would consist of a clear marker (splash), that could help promote a healthier choice. The marker would be accompanied by a picture of a curated dish, along with call-to-actions that is leading into the extensive recipe library that Hjerteforeningen has available.&#38;nbsp;
The second part of the brief is solved by creating an addition to the main campaign universe, by adding “Sparetips”. Sparetips has an agenda of promoting a more sustainable approach to selected items amongst the weekly priceoffers; this could be guiding the reader to also prepare and cook the stalk of the broccoli, or to stock up on small tupperware-containers to store and eat leftovers. This does not align with the idea of the commercial angle, but plays into the vision of being the green discountchain.
The campaign has been active for a total of 52 weeks (a year) with weekly creatives being produced for newspaper (print ad), ad for digital newspaper, section in newsletter (including price addition) and on the digital screens in the store.&#38;nbsp;

&#60;img width="2082" height="1519" width_o="2082" height_o="1519" data-src="https://freight.cargo.site/t/original/i/535d7ad482e655c28feff6de1aa8f9ed9c4a17fd36282f23ea39e0f3d97673d8/samlet_komp2-min.png" data-mid="223717621" border="0"  src="https://freight.cargo.site/w/1000/i/535d7ad482e655c28feff6de1aa8f9ed9c4a17fd36282f23ea39e0f3d97673d8/samlet_komp2-min.png" /&#62;


	First part of the brief; a splash

The key element in the campaign will be the following logo that is in three variations; dark, light and the orange one.&#38;nbsp;
The logo is coherent to the 365discount brand visual identity, but takes a more playful approach to working with their custom made typography.&#38;nbsp;
The playfulness also transcends into a variation of size on the different letters - which adds a happy and joyful vibe, something that hopefully manifests between the consumer and our brands.&#38;nbsp;
I have worked with creating a optical balance in the logo, with heavier elements in the lower left corner, and smaller but more dense elements in the top right.&#38;nbsp;
The idea behind the logo was to imitate a stamp - as a sign of approval.&#38;nbsp;The orange one was developed at a later stage, in order to increase attention to the splash, being that the page would contain different shades of green in the newspaper. 


	&#60;img width="1672" height="593" width_o="1672" height_o="593" data-src="https://freight.cargo.site/t/original/i/5305edc2a73c18723b2680871ea34bf3f9c88248e24ac87f2a38593b7b88e2ab/logomarks_2.png" data-mid="223603313" border="0"  src="https://freight.cargo.site/w/1000/i/5305edc2a73c18723b2680871ea34bf3f9c88248e24ac87f2a38593b7b88e2ab/logomarks_2.png" /&#62;&#60;img width="645" height="529" width_o="645" height_o="529" data-src="https://freight.cargo.site/t/original/i/5929f97525b3285a44890c9124c1a2acf518b0237c3570b53dfdd338b74c04ec/splashesCollected_small.png" data-mid="223603476" border="0" data-scale="39" src="https://freight.cargo.site/w/645/i/5929f97525b3285a44890c9124c1a2acf518b0237c3570b53dfdd338b74c04ec/splashesCollected_small.png" /&#62;
Smaller versions of the logo with increased tracking on the word “Ugens”,in order to be more legible in a tiny format in the newspaper.


	Creatives enrolled in different formats
Newspaper ads

	&#60;img width="1016" height="360" width_o="1016" height_o="360" data-src="https://freight.cargo.site/t/original/i/a685444c76b480d2034086668f17393160b731731a7dc44eb3b6a1516ea87c3c/hverdagsvanerbndbjlk_55hoej_2.png" data-mid="223639112" border="0"  src="https://freight.cargo.site/w/1000/i/a685444c76b480d2034086668f17393160b731731a7dc44eb3b6a1516ea87c3c/hverdagsvanerbndbjlk_55hoej_2.png" /&#62;&#60;img width="1016" height="368" width_o="1016" height_o="368" data-src="https://freight.cargo.site/t/original/i/3e58720e2973ad76fb212c655db012e64e6add5bb0afc7d6646ba2b3f220cead/hverdagsvanerbndbjlk_55hoej.png" data-mid="223639113" border="0"  src="https://freight.cargo.site/w/1000/i/3e58720e2973ad76fb212c655db012e64e6add5bb0afc7d6646ba2b3f220cead/hverdagsvanerbndbjlk_55hoej.png" /&#62;
	&#60;img width="508" height="886" width_o="508" height_o="886" data-src="https://freight.cargo.site/t/original/i/5fd2fbb3c53258740ed7186e0f6f91995c6f887e7cc4123b51b019216c748d85/PREVIEW_Uge52_bndbjlk_86x150mm.png" data-mid="223639127" border="0" data-scale="68" src="https://freight.cargo.site/w/508/i/5fd2fbb3c53258740ed7186e0f6f91995c6f887e7cc4123b51b019216c748d85/PREVIEW_Uge52_bndbjlk_86x150mm.png" /&#62;
	&#60;img width="1016" height="1772" width_o="1016" height_o="1772" data-src="https://freight.cargo.site/t/original/i/c96440da778b7545601da20a1f92d62c217352af0ee59b75ffce3c27e8a41b69/eksempelPside.jpg" data-mid="223639531" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/c96440da778b7545601da20a1f92d62c217352af0ee59b75ffce3c27e8a41b69/eksempelPside.jpg" /&#62;
	&#60;img width="1075" height="1772" width_o="1075" height_o="1772" data-src="https://freight.cargo.site/t/original/i/ae545210de8b8c64772e9fc5b13b1d609f7d2e9a6d27c647eb33b764ef3d3aa0/PREVIEW_oplgPkvartBundbjlke.jpg" data-mid="223639525" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ae545210de8b8c64772e9fc5b13b1d609f7d2e9a6d27c647eb33b764ef3d3aa0/PREVIEW_oplgPkvartBundbjlke.jpg" /&#62;

Newsletter elements with commercial angle (with orange splash)

	&#60;img width="1280" height="680" width_o="1280" height_o="680" data-src="https://freight.cargo.site/t/original/i/64c02b674fd4fe71aa480dfc6afcddf62dc554be07bd12da7c58fadd8e96a0a3/GH_adj_1.jpg" data-mid="223717223" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/64c02b674fd4fe71aa480dfc6afcddf62dc554be07bd12da7c58fadd8e96a0a3/GH_adj_1.jpg" /&#62;&#38;nbsp; &#38;nbsp;

	
&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/16a33d8b9c00116d4b730e853d7af97432b97f6145201ce046cd78050cdf2dc0/GH_adj_1_2.jpg" data-mid="223717225" border="0"  src="https://freight.cargo.site/w/500/i/16a33d8b9c00116d4b730e853d7af97432b97f6145201ce046cd78050cdf2dc0/GH_adj_1_2.jpg" /&#62;

	
&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/d9f8997e8b5393e05bf04229cab3e9584001abbcdaa78da26dde2400534e4e01/GH_adj_1_1.jpg" data-mid="223717224" border="0"  src="https://freight.cargo.site/w/500/i/d9f8997e8b5393e05bf04229cab3e9584001abbcdaa78da26dde2400534e4e01/GH_adj_1_1.jpg" /&#62;


	&#60;img width="1280" height="680" width_o="1280" height_o="680" data-src="https://freight.cargo.site/t/original/i/363777669630d9485f1c595d6fb140afa630b37770b29b6a638742b66417f9da/GH_adj_4.jpg" data-mid="223717235" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/363777669630d9485f1c595d6fb140afa630b37770b29b6a638742b66417f9da/GH_adj_4.jpg" /&#62;
	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/b1782e80b22ad4b4b79d5c3b080f20baca4526efc1594eb200b0f677df82e458/GH_adj_4_1.jpg" data-mid="223717236" border="0"  src="https://freight.cargo.site/w/500/i/b1782e80b22ad4b4b79d5c3b080f20baca4526efc1594eb200b0f677df82e458/GH_adj_4_1.jpg" /&#62;
	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/4cc5ace703b3df8c2e5bb64cc09964778c540555ee460a89808acf79baf0f42d/GH_adj_4_2.jpg" data-mid="223717237" border="0"  src="https://freight.cargo.site/w/500/i/4cc5ace703b3df8c2e5bb64cc09964778c540555ee460a89808acf79baf0f42d/GH_adj_4_2.jpg" /&#62;


Second part of the brief


	The second part of the brief was to develop on the idea, and create a way to combat foodwaste. The idea was to use a variation of the splash with some distinct characteristics, in a visual that can expand dynamically depending on the amount of information presented. &#38;nbsp;

&#60;img width="4167" height="3182" width_o="4167" height_o="3182" data-src="https://freight.cargo.site/t/original/i/1455c2d0ef877be30655a2793b8c7c7f90681ec6f6c28c5b255a938b05c84e6f/opskriftInfo.png" data-mid="223717410" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1455c2d0ef877be30655a2793b8c7c7f90681ec6f6c28c5b255a938b05c84e6f/opskriftInfo.png" /&#62;

	
&#60;img width="811" height="1432" width_o="811" height_o="1432" data-src="https://freight.cargo.site/t/original/i/60e17b064bfa7596ae5e8a263ddb0df0fec0820e988b78a837334376115df275/SIDE1_komp.jpg" data-mid="223639829" border="0" data-scale="97" src="https://freight.cargo.site/w/811/i/60e17b064bfa7596ae5e8a263ddb0df0fec0820e988b78a837334376115df275/SIDE1_komp.jpg" /&#62;


	&#60;img width="806" height="1433" width_o="806" height_o="1433" data-src="https://freight.cargo.site/t/original/i/272c21757b7d623e1a7c74d8582a6ad3bfaa617a2d3c902c0f21685d592163ef/SIDE2_komp.jpg" data-mid="223639828" border="0" data-scale="97" src="https://freight.cargo.site/w/806/i/272c21757b7d623e1a7c74d8582a6ad3bfaa617a2d3c902c0f21685d592163ef/SIDE2_komp.jpg" /&#62;


Newsletter and SoMe elements
	&#60;img width="874" height="577" width_o="874" height_o="577" data-src="https://freight.cargo.site/t/original/i/b3b3c00ae78eac6ac9bb3776e35e052cd960273da3d5cc6daa3c07fade460d67/hverdagsvanerbndbjlk_maildesk.jpg" data-mid="223717418" border="0"  src="https://freight.cargo.site/w/874/i/b3b3c00ae78eac6ac9bb3776e35e052cd960273da3d5cc6daa3c07fade460d67/hverdagsvanerbndbjlk_maildesk.jpg" /&#62;
	&#38;nbsp;&#60;img width="591" height="591" width_o="591" height_o="591" data-src="https://freight.cargo.site/t/original/i/58a62affb08ce5906162deab4010101b73d297621f8218826c83fa544ef952aa/hverdagsvanerbndbjlk_mailmobil.jpg" data-mid="223717419" border="0" data-scale="95" src="https://freight.cargo.site/w/591/i/58a62affb08ce5906162deab4010101b73d297621f8218826c83fa544ef952aa/hverdagsvanerbndbjlk_mailmobil.jpg" /&#62;

</description>
		
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	<item>
		<title>Outdoor + Print // 365discount, Coop</title>
				
		<link>https://bjorn.cool/Outdoor-Print-365discount-Coop</link>

		<pubDate>Sat, 10 Jun 2023 20:29:15 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/Outdoor-Print-365discount-Coop</guid>

		<description>
	
	Client ·····365discount, Coop. Collection of work.Work ··········· Marketing materials + Branding

	&#38;nbsp; &#38;nbsp;Collection of work – description&#38;nbsp; &#38;nbsp;


	This is a selected collection of marketing material for outdoor and print, that I have produced during my employment as inhouse Graphic Designer at 365discount (Coop).&#38;nbsp;


	&#60;img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/ef333c58babc0cb94cfad7dfdc5e32b26fc4aa7721b2ee1a480b7c7286bef32b/217A5668-2.jpg" data-mid="181682013" border="0"  src="https://freight.cargo.site/w/900/i/ef333c58babc0cb94cfad7dfdc5e32b26fc4aa7721b2ee1a480b7c7286bef32b/217A5668-2.jpg" /&#62;&#60;img width="1227" height="819" width_o="1227" height_o="819" data-src="https://freight.cargo.site/t/original/i/4508944ce3bfa78171e98895bc1c4e9e528fabab4023181811b6bc99c3124db1/busbillede.jpg" data-mid="181682851" border="0"  src="https://freight.cargo.site/w/1000/i/4508944ce3bfa78171e98895bc1c4e9e528fabab4023181811b6bc99c3124db1/busbillede.jpg" /&#62;
&#60;img width="756" height="1008" width_o="756" height_o="1008" data-src="https://freight.cargo.site/t/original/i/65bbdf84afc7afa26009cde13e768eaf92c3d4af5179bf8fc0c9f0eea9dff31f/fdelsdagavis1-2colorcor.jpg" data-mid="181683941" border="0"  src="https://freight.cargo.site/w/756/i/65bbdf84afc7afa26009cde13e768eaf92c3d4af5179bf8fc0c9f0eea9dff31f/fdelsdagavis1-2colorcor.jpg" /&#62;


	Outdoor material on different sizes of adshells, a total of 24 different buses designed, and and print for 4 different newspapers designed to promote our win in B.T. discount price-comparison.

	&#60;img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/affb7b9dd3ab241392f937940f4359570b986d717cfcd554d9e231cea477b481/nrreportBanner.jpg" data-mid="186223999" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/affb7b9dd3ab241392f937940f4359570b986d717cfcd554d9e231cea477b481/nrreportBanner.jpg" /&#62;
&#60;img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/415b75293a2512fa290e8b9fc7a025125d18815b37230ccb30f86e46866fca47/abukke-nrreport.jpg" data-mid="186224034" border="0"  src="https://freight.cargo.site/w/1000/i/415b75293a2512fa290e8b9fc7a025125d18815b37230ccb30f86e46866fca47/abukke-nrreport.jpg" /&#62;

	
Outdoor material at location Nørreport station 12 meter tall banner + printed A1 signs.

	&#60;img width="1280" height="709" width_o="1280" height_o="709" data-src="https://freight.cargo.site/t/original/i/5174018b935eb3334e3a01e05733f5dd1816e8c98ed2edbac20460d4a59883ad/FacadeSommer-3x1-5m_komp.jpg" data-mid="181682014" border="0"  src="https://freight.cargo.site/w/1000/i/5174018b935eb3334e3a01e05733f5dd1816e8c98ed2edbac20460d4a59883ad/FacadeSommer-3x1-5m_komp.jpg" /&#62;&#60;img width="1600" height="909" width_o="1600" height_o="909" data-src="https://freight.cargo.site/t/original/i/bc6bbf603f1ef1977e4d8aeb90bd153caf071b10db6e216990896c4cda03d139/3x1-5_FriskoIs_facadebanner_komp.jpg" data-mid="181682011" border="0"  src="https://freight.cargo.site/w/1000/i/bc6bbf603f1ef1977e4d8aeb90bd153caf071b10db6e216990896c4cda03d139/3x1-5_FriskoIs_facadebanner_komp.jpg" /&#62;
	

	3000x1500 mm outdoor banners promoting summer campaign goods for 365discount. 

	&#60;img width="1058" height="795" width_o="1058" height_o="795" data-src="https://freight.cargo.site/t/original/i/16593c6fea43208377d4626b01c9eba66bee5fac2d081eb786af56be4ae81a85/royalrunprintmateriale.jpg" data-mid="181682016" border="0"  src="https://freight.cargo.site/w/1000/i/16593c6fea43208377d4626b01c9eba66bee5fac2d081eb786af56be4ae81a85/royalrunprintmateriale.jpg" /&#62;&#60;img width="907" height="776" width_o="907" height_o="776" data-src="https://freight.cargo.site/t/original/i/999c4bcbc399ea7e1d0b10d108627ff01330cf2941bcd4cf8b1432fd66ba4012/IMG_3745.jpg" data-mid="181682015" border="0" data-scale="49" src="https://freight.cargo.site/w/907/i/999c4bcbc399ea7e1d0b10d108627ff01330cf2941bcd4cf8b1432fd66ba4012/IMG_3745.jpg" /&#62;
	Outdoor bands + port/gate for Royal Run Copenhagen 2023.
</description>
		
	</item>
		
		
	<item>
		<title>Stylescape + UI design Lenus eHealth Casestudy</title>
				
		<link>https://bjorn.cool/Stylescape-UI-design-Lenus-eHealth-Casestudy</link>

		<pubDate>Tue, 02 Nov 2021 20:50:22 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/Stylescape-UI-design-Lenus-eHealth-Casestudy</guid>

		<description>
	
	Client ·····Lenus eHealth, Case studyWork ··········· UI/UX Design + Branding


&#38;nbsp; &#38;nbsp;Case study – description&#38;nbsp; &#38;nbsp;
	This project was a task given to me by Lenus eHealth, as a part of their recruitment process for a Graphic Designer – I have been given permission to post this, as the recruitment is currently put on hold.
Based on information received I had to create a visual direction, a version of a “stylescape” for Lenus.
This stylescape, which is a more developed version of a moodboard, had to include a new web design, relevant ideas to further the Lenus brand and other ideas that I might find interesting.&#38;nbsp;


&#38;nbsp; &#38;nbsp;Process&#38;nbsp; &#38;nbsp;
	For this project my process was fairly simple.&#38;nbsp;
First i read through the material provided from me, and extracted valuable information from this (colors, design principles, tone of voice, semiotic etc.).&#38;nbsp;
This information was transferred into my “sandbox”, which is an extra artboard I always create, in every digital project I have. My sandbox is free from rules, is not (normally) meant to be published, and serves as a loosely thought design library – where every fleeting thought is put down.&#38;nbsp;

&#60;img width="1440" height="1504" width_o="1440" height_o="1504" data-src="https://freight.cargo.site/t/original/i/14265436acee09f896d2e4eafaa464a5ee597ea29e5094c5a7df6b5858ed3532/Design-manual.png" data-mid="123423963" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/14265436acee09f896d2e4eafaa464a5ee597ea29e5094c5a7df6b5858ed3532/Design-manual.png" /&#62;
&#38;nbsp;&#38;nbsp; Solution &#38;nbsp;&#38;nbsp;


	In order to further the Lenus brand, I started ideating around what touchpoints there could be in the codadasda
My stylescape solution is wrapped around the thought of creating a family / tribe / team – with semantics and artefacts that visualize a coherence (?). By using design as a tool to create this coherence, the ultimate gain would be creating a feel of belonging - a necessity in order to establish an involving work culture.&#38;nbsp;
In my opinion the most important touchpoint in relation to the previous is the onboarding. Here you have the opportunity to make an impression (and with the advertising/marketing goggles; you know there’s a high chance the new employee with post that picture of their new desktop filled with standard storebought decorations, a little note and maybe a few chocolates).&#38;nbsp;
What if the employee were met with an onboarding package that includes everything you need for daily work: notebooks, pens, stickers etc. and clothing items that you would actually want to wear at a cool party in Kødbyen?There is a lot opportunities in that very moment.
	&#60;img width="5918" height="1370" width_o="5918" height_o="1370" data-src="https://freight.cargo.site/t/original/i/09be0f357f81b656085bb8bdaabba1a1d8dc3bab00e38afe49572341ba1524b9/LENUS-STYLESCAPE-UI-prsentationNytBlur2SMALL.png" data-mid="125429302" border="0"  src="https://freight.cargo.site/w/1000/i/09be0f357f81b656085bb8bdaabba1a1d8dc3bab00e38afe49572341ba1524b9/LENUS-STYLESCAPE-UI-prsentationNytBlur2SMALL.png" /&#62;


&#38;nbsp; &#38;nbsp;UI design / People page&#38;nbsp; &#38;nbsp;
	As a part of my stylescape I had to come up with my idea for a web design. I decided to look into the People page on Lenus website, how I could improve it and how to implement the style visualized on the stylescape. I created a design in a soft 8 point grid in Figma – ready to be handed over to the developer.
	&#60;img width="1708" height="1538" width_o="1708" height_o="1538" data-src="https://freight.cargo.site/t/original/i/62b15c0327847c5f4b7ac1b456e32c9b2adef559185f6c484780fcac96d70a7e/Prsentation-af-UI-Clear-soft-backgroundSMALL.png" data-mid="125429301" border="0"  src="https://freight.cargo.site/w/1000/i/62b15c0327847c5f4b7ac1b456e32c9b2adef559185f6c484780fcac96d70a7e/Prsentation-af-UI-Clear-soft-backgroundSMALL.png" /&#62;&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>IVY CPH // SS20 Lookbook</title>
				
		<link>https://bjorn.cool/IVY-CPH-SS20-Lookbook</link>

		<pubDate>Fri, 14 Aug 2020 17:39:41 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/IVY-CPH-SS20-Lookbook</guid>

		<description>
	
	Client ········· PieszakWork ··········· Layouting &#38;amp; technical


	IVY Copenhagen
	Lookbook for Spring/Summer 20&#38;nbsp;


&#60;img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/1a27b90b8cf5a070e2ef61159d7313123e88c312299399d5abbea335f2df60d1/IvyCopenhagenSummer2020Lookbook_Resized-1.jpg" data-mid="80033662" border="0"  src="https://freight.cargo.site/w/1000/i/1a27b90b8cf5a070e2ef61159d7313123e88c312299399d5abbea335f2df60d1/IvyCopenhagenSummer2020Lookbook_Resized-1.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/d16365e8ab8bac2855b8ec093e9ca9d6d47f79d0767333eb3032c0edc41eb430/IvyCopenhagenSummer2020Lookbook_Resized-2.jpg" data-mid="80033665" border="0"  src="https://freight.cargo.site/w/1000/i/d16365e8ab8bac2855b8ec093e9ca9d6d47f79d0767333eb3032c0edc41eb430/IvyCopenhagenSummer2020Lookbook_Resized-2.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/7bf3f6c3d2f4300c113c67ed535846c5ef73ca5a19be0df5421e5c9ca4a47c9d/IvyCopenhagenSummer2020Lookbook_Resized-3.jpg" data-mid="80033669" border="0"  src="https://freight.cargo.site/w/1000/i/7bf3f6c3d2f4300c113c67ed535846c5ef73ca5a19be0df5421e5c9ca4a47c9d/IvyCopenhagenSummer2020Lookbook_Resized-3.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a6ea171d089f240742a5166130630f8f0918ee6778744e21382dd730f8bcc85f/IvyCopenhagenSummer2020Lookbook_Resized-4.jpg" data-mid="80033673" border="0"  src="https://freight.cargo.site/w/1000/i/a6ea171d089f240742a5166130630f8f0918ee6778744e21382dd730f8bcc85f/IvyCopenhagenSummer2020Lookbook_Resized-4.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/1df30fdf784231f42f1d43301b892cf013fd7e23f5748a04fe5e2e1448de382b/IvyCopenhagenSummer2020Lookbook_Resized-5.jpg" data-mid="80033678" border="0"  src="https://freight.cargo.site/w/1000/i/1df30fdf784231f42f1d43301b892cf013fd7e23f5748a04fe5e2e1448de382b/IvyCopenhagenSummer2020Lookbook_Resized-5.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/56da81b1d15b657042d716d28580d826f53d09e6ede0333c68ad1a9c226c0089/IvyCopenhagenSummer2020Lookbook_Resized-6.jpg" data-mid="80033682" border="0"  src="https://freight.cargo.site/w/1000/i/56da81b1d15b657042d716d28580d826f53d09e6ede0333c68ad1a9c226c0089/IvyCopenhagenSummer2020Lookbook_Resized-6.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3bc68b3277d2a6e175a37166822f4ac79deb55da8bd818cc4a9dbdef14ba3a61/IvyCopenhagenSummer2020Lookbook_Resized-7.jpg" data-mid="80033686" border="0"  src="https://freight.cargo.site/w/1000/i/3bc68b3277d2a6e175a37166822f4ac79deb55da8bd818cc4a9dbdef14ba3a61/IvyCopenhagenSummer2020Lookbook_Resized-7.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3161041110eb319cfcaf3e83b6137d391a17a94268abdc03af83efeb1cb6b51f/IvyCopenhagenSummer2020Lookbook_Resized-8.jpg" data-mid="80033691" border="0"  src="https://freight.cargo.site/w/1000/i/3161041110eb319cfcaf3e83b6137d391a17a94268abdc03af83efeb1cb6b51f/IvyCopenhagenSummer2020Lookbook_Resized-8.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/16bcdb68c16010a5655207514880dfe40aa4bd840a832a39349df3a167e47913/IvyCopenhagenSummer2020Lookbook_Resized-9.jpg" data-mid="80033695" border="0"  src="https://freight.cargo.site/w/1000/i/16bcdb68c16010a5655207514880dfe40aa4bd840a832a39349df3a167e47913/IvyCopenhagenSummer2020Lookbook_Resized-9.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b7199f27d7835428c6756082ae9c815ae90668dc49cdf4c89b65d45d7add91be/IvyCopenhagenSummer2020Lookbook_Resized-10.jpg" data-mid="80033699" border="0"  src="https://freight.cargo.site/w/1000/i/b7199f27d7835428c6756082ae9c815ae90668dc49cdf4c89b65d45d7add91be/IvyCopenhagenSummer2020Lookbook_Resized-10.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/453509a70785c554b4587a572d35a3898cb5ef8e7a1033c5de36ee7cc8e682fd/IvyCopenhagenSummer2020Lookbook_Resized-11.jpg" data-mid="80033703" border="0"  src="https://freight.cargo.site/w/1000/i/453509a70785c554b4587a572d35a3898cb5ef8e7a1033c5de36ee7cc8e682fd/IvyCopenhagenSummer2020Lookbook_Resized-11.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/25c9ff2f76036f1b081c272678d9b10e078a3da39644c437d0ea20da79f7cdeb/IvyCopenhagenSummer2020Lookbook_Resized-12.jpg" data-mid="80033708" border="0"  src="https://freight.cargo.site/w/1000/i/25c9ff2f76036f1b081c272678d9b10e078a3da39644c437d0ea20da79f7cdeb/IvyCopenhagenSummer2020Lookbook_Resized-12.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4f717b97b8890322833ec4664a39a5b3877203297c92a9b0036f7b8fea5a4608/IvyCopenhagenSummer2020Lookbook_Resized-13.jpg" data-mid="80033713" border="0"  src="https://freight.cargo.site/w/1000/i/4f717b97b8890322833ec4664a39a5b3877203297c92a9b0036f7b8fea5a4608/IvyCopenhagenSummer2020Lookbook_Resized-13.jpg" /&#62;
&#60;img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/8baedca9e5d41e50bac25e2042adfd1098aec5178733b000512facdf08a81ce9/IvyCopenhagenSummer2020Lookbook_Resized-14.jpg" data-mid="80033718" border="0"  src="https://freight.cargo.site/w/1000/i/8baedca9e5d41e50bac25e2042adfd1098aec5178733b000512facdf08a81ce9/IvyCopenhagenSummer2020Lookbook_Resized-14.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>UI/UX Design project for Umwelt</title>
				
		<link>https://bjorn.cool/UI-UX-Design-project-for-Umwelt</link>

		<pubDate>Sun, 16 Aug 2020 21:00:18 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/UI-UX-Design-project-for-Umwelt</guid>

		<description>
	
	Client ·····Bording Data / Fiftytwo &#38;amp; UmweltWork ··········· UI/UX Design


Freelance


	I was hired as a Freelance UI/UX designer for Umwelt during a major rebranding of the company called Bording Data, renaming themselves to Fiftytwo.&#38;nbsp;
My task was creating the visual feel of the website, based on their new branding identity.&#38;nbsp;
I first started out with creating wireframes in hand, making sure every function an element was top of mind - afterwards was created low-fidelity mockups in Photoshop, and last but not least these high-fidelity UI designs were created. I am very proud of this work - especially seeing what it has lead to.
Having ownership in everything from the quirkyness of the UI elements (like the playbutton) to bigger responsibilities, like creating consistency and easy maneuverability was my number one goal for this digital solution.&#38;nbsp;


&#60;img width="1920" height="3312" width_o="1920" height_o="3312" data-src="https://freight.cargo.site/t/original/i/ba6bdd691594c22cac9e7a33ef19eb54541ff7e1116ee16d2e42d99cd107a87a/BordingData_FiftyTwoUIdesign-komprimeret-1.jpg" data-mid="80036144" border="0"  src="https://freight.cargo.site/w/1000/i/ba6bdd691594c22cac9e7a33ef19eb54541ff7e1116ee16d2e42d99cd107a87a/BordingData_FiftyTwoUIdesign-komprimeret-1.jpg" /&#62;&#60;img width="1920" height="4462" width_o="1920" height_o="4462" data-src="https://freight.cargo.site/t/original/i/77f9d6bf5cb786232fb1cbdacd66f1872d3a2f234d7a8786bb1a710d72c60b17/BordingData_FiftyTwoUIdesign-komprimeret-2.jpg" data-mid="80036143" border="0"  src="https://freight.cargo.site/w/1000/i/77f9d6bf5cb786232fb1cbdacd66f1872d3a2f234d7a8786bb1a710d72c60b17/BordingData_FiftyTwoUIdesign-komprimeret-2.jpg" /&#62;&#60;img width="1920" height="4482" width_o="1920" height_o="4482" data-src="https://freight.cargo.site/t/original/i/6751e24968249d6728b1a62d7ed425cbb4effd043ecb8ae4c59bd2d7d65ba011/BordingData_FiftyTwoUIdesign-komprimeret-3.jpg" data-mid="80036142" border="0"  src="https://freight.cargo.site/w/1000/i/6751e24968249d6728b1a62d7ed425cbb4effd043ecb8ae4c59bd2d7d65ba011/BordingData_FiftyTwoUIdesign-komprimeret-3.jpg" /&#62;&#60;img width="1920" height="6186" width_o="1920" height_o="6186" data-src="https://freight.cargo.site/t/original/i/c01d61076af1ec52e69c65c2bfff02dc9158f1e0b7100415c971e305fdcd5389/BordingData_FiftyTwoUIdesign-komprimeret-4.jpg" data-mid="80036141" border="0"  src="https://freight.cargo.site/w/1000/i/c01d61076af1ec52e69c65c2bfff02dc9158f1e0b7100415c971e305fdcd5389/BordingData_FiftyTwoUIdesign-komprimeret-4.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>UX Design case for Philips x Hyper Island</title>
				
		<link>https://bjorn.cool/UX-Design-case-for-Philips-x-Hyper-Island</link>

		<pubDate>Sat, 01 Aug 2020 17:23:45 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/UX-Design-case-for-Philips-x-Hyper-Island</guid>

		<description>
	
	Client ········· PHILIPS &#38;amp; HYPER ISLANDWork ··········· UX design &#38;amp; graphics


	Nice to know
	·Social mission: inspiring healthy habits amongst &#38;nbsp; &#38;nbsp; “youth’sters”· collaborated with a school and a class of students from the age of 8-10· Human-centered design approach with the little twist, &#38;nbsp; &#38;nbsp; that final product was a video presenting our solution (and not a product that has been implemented)· We were all switching roles and fields ranging from research, planning, prototyping and design· Philips is currently developing a product with multiple similarities to our solution


&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/58bb4e025d583f99607dca0409f4967642130f12abf621afa8833db9fa45192d/insights2-e1454883977722.jpg" data-mid="79015942" border="0"  src="https://freight.cargo.site/w/900/i/58bb4e025d583f99607dca0409f4967642130f12abf621afa8833db9fa45192d/insights2-e1454883977722.jpg" /&#62;

– Click on above image to open a video that explains our solution(This will open a new window and play a video from Vimeo titled: My Philips Morning)


P R O C E S S


Understand
	

In order to get an understanding and empathise with the users, we started off by collecting data.


Through quantitative and qualitative research we got first hand knowledge directly from the users – the 8-10 year old kids we were hanging out with.


We used various tools to gain information: card association game, qualitative interviews and overall being very aware to meet the kid at their level – and let them express any concerns or ideas freely.


Next we took all the data we have gathered and created User Journey Maps, personas and manuals with our findings.


We found that one frequent theme occurring was the stressfull routine during the morning – from waking up till leaving the house for school, most kids had between 45-60min in total. The lack of timemanagement would lead to the refraining of common hygiene – like brushing your teeth.


An other major frequent theme was the wish for being independant. The kids didn’t want to have their parents helping them – instead they wanted to deal with their routines themselves. Failing to do so, would lead to the kid feeling miserable. There was a need for empowering the kid to do their daily routines: which could ultimately positively affect their self-esteem and mood.


&#60;img width="900" height="675" width_o="900" height_o="675" data-src="https://freight.cargo.site/t/original/i/9b7ddcfe118ce393f339f28081538c3c2eb21b5d20ce27de04f59de89c8cb509/IMG_7415-e1454883988803.jpg" data-mid="79015943" border="0"  src="https://freight.cargo.site/w/900/i/9b7ddcfe118ce393f339f28081538c3c2eb21b5d20ce27de04f59de89c8cb509/IMG_7415-e1454883988803.jpg" /&#62;
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/58bb4e025d583f99607dca0409f4967642130f12abf621afa8833db9fa45192d/insights2-e1454883977722.jpg" data-mid="79015942" border="0"  src="https://freight.cargo.site/w/900/i/58bb4e025d583f99607dca0409f4967642130f12abf621afa8833db9fa45192d/insights2-e1454883977722.jpg" /&#62;
&#60;img width="2002" height="1132" width_o="2002" height_o="1132" data-src="https://freight.cargo.site/t/original/i/d8a432225b17f3d8bd80206543bad934444528275787d64c60669cb960e9568d/12736985_645534662951_665252238_o.jpg" data-mid="79016701" border="0"  src="https://freight.cargo.site/w/1000/i/d8a432225b17f3d8bd80206543bad934444528275787d64c60669cb960e9568d/12736985_645534662951_665252238_o.jpg" /&#62;
&#60;img width="900" height="675" width_o="900" height_o="675" data-src="https://freight.cargo.site/t/original/i/88089dc628031d790fa92be6cdb67d84d5dd53ca8902d6d2f01f3d7d45535873/File_000-e1454883959448.jpeg" data-mid="79016795" border="0"  src="https://freight.cargo.site/w/900/i/88089dc628031d790fa92be6cdb67d84d5dd53ca8902d6d2f01f3d7d45535873/File_000-e1454883959448.jpeg" /&#62;
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/83c91850d4a48731fad67aea9299291d63d107df6f51763cd0627bcec1437e67/interface1and2-e1454883998338.jpg" data-mid="79015941" border="0"  src="https://freight.cargo.site/w/900/i/83c91850d4a48731fad67aea9299291d63d107df6f51763cd0627bcec1437e67/interface1and2-e1454883998338.jpg" /&#62;
&#60;img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/2fa281d0d19a79890f2058b6a3af59a59522cb5dda4b92790fb1ec71238d569c/1_1920x1080-e1454884009283.jpg" data-mid="79022189" border="0"  src="https://freight.cargo.site/w/1000/i/2fa281d0d19a79890f2058b6a3af59a59522cb5dda4b92790fb1ec71238d569c/1_1920x1080-e1454884009283.jpg" /&#62;

Explore
	

To come up with the best ideas for our target group, we wanted to ensure a broad range of different ideas. To do this, we had the whole group participating in coming up with ideas.


We used various tools and methods taught at Hyper Island: “Empty your brain” (a rapid ideation model) is one of them, We then categorised these ideas. When ideas had been placed in a category we dug into the core/essences of the ideas and continued the process&#38;nbsp;based on that.


The next phase was prototyping the ideas. Rapid prototyping and MVP mindset was the leading force behind this. We would create interfaces by cutting out buttons and screens of paper, reenacting scenarios with our “given tool” and create wireframes with functions mapped out.Materialize
	

With the lack of time left of the project – we tested our prototypes with our mentor (Steinar Danielsen from Doberman Stockholm). We based our feedback on his heavy knowledge and brilliant mind.


The last and final part was implementation. Our final product would be this video showcasing our solution. But in order, to create this video – we created an interface (with Sketch+InVision), showcasing how our solution would work in the daily setting of our target group.


&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/d46904baa0a7e50130edb46e89fb46a1ea86f8fe41be59d2f6b6b8b5cf392d1b/Philips-morning-bjorn-5-3000px.jpg" data-mid="79021072" border="0"  src="https://freight.cargo.site/w/1000/i/d46904baa0a7e50130edb46e89fb46a1ea86f8fe41be59d2f6b6b8b5cf392d1b/Philips-morning-bjorn-5-3000px.jpg" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/4b75ceb4dfb6efcc57340588c004f8232e93a301dc6b4772b522454e860ce626/Philips-morning-bjorn-7-3000px.jpg" data-mid="79021074" border="0"  src="https://freight.cargo.site/w/1000/i/4b75ceb4dfb6efcc57340588c004f8232e93a301dc6b4772b522454e860ce626/Philips-morning-bjorn-7-3000px.jpg" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/410893127dc2db28892c573bdf387826edc2d6668eb97e279177e2aaffef6ac4/Philips-morning-bjorn-3-3000px.jpg" data-mid="79021070" border="0"  src="https://freight.cargo.site/w/1000/i/410893127dc2db28892c573bdf387826edc2d6668eb97e279177e2aaffef6ac4/Philips-morning-bjorn-3-3000px.jpg" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/0cf253cc069e40ae7a73fd07dce68eeed899a030bac47ac3245088c7b35f1cb0/Philips-morning-bjorn-6-3000px.jpg" data-mid="79021073" border="0"  src="https://freight.cargo.site/w/1000/i/0cf253cc069e40ae7a73fd07dce68eeed899a030bac47ac3245088c7b35f1cb0/Philips-morning-bjorn-6-3000px.jpg" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/d56703dfcee54feeca485f41fd0e261037128815f28ac850c883a2c318f3220a/Philips-morning-bjorn-2-3000px.jpg" data-mid="79021069" border="0"  src="https://freight.cargo.site/w/1000/i/d56703dfcee54feeca485f41fd0e261037128815f28ac850c883a2c318f3220a/Philips-morning-bjorn-2-3000px.jpg" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/18208aed27c8e19f3cee86185b76bb0fa3050128c150072a4aa565fb254fbdc5/Philips-morning-bjorn-8-3000px.jpg" data-mid="79021075" border="0"  src="https://freight.cargo.site/w/1000/i/18208aed27c8e19f3cee86185b76bb0fa3050128c150072a4aa565fb254fbdc5/Philips-morning-bjorn-8-3000px.jpg" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/63b56ce7d5e2ef2af39371c8b4cddbdcbea22fd3fbadb6e341a2409d565ec3dc/Philips-morning-bjorn-1-3000px.jpg" data-mid="79021068" border="0"  src="https://freight.cargo.site/w/1000/i/63b56ce7d5e2ef2af39371c8b4cddbdcbea22fd3fbadb6e341a2409d565ec3dc/Philips-morning-bjorn-1-3000px.jpg" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/77e035137fca9f71c7937dfaf4a579651f730ede095de49dfe09be3c56ad3314/Philips-morning-bjorn-4-3000px.jpg" data-mid="79021071" border="0"  src="https://freight.cargo.site/w/1000/i/77e035137fca9f71c7937dfaf4a579651f730ede095de49dfe09be3c56ad3314/Philips-morning-bjorn-4-3000px.jpg" /&#62;

– UI design for the My Philips Morning app(Switch between the different User Interface stills)
</description>
		
	</item>
		
		
	<item>
		<title>Branding &#38; visual identity for Flic</title>
				
		<link>https://bjorn.cool/Branding-visual-identity-for-Flic</link>

		<pubDate>Mon, 03 Aug 2020 19:43:21 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/Branding-visual-identity-for-Flic</guid>

		<description>
	
	Client ········· FLIC &#38;amp; HYPER ISLANDWork ··········· Branding


	Our challenge:

	
Flic needs to get reach in order to get sales.


To get reach, they need to utilize partners to give Flic a context.


How can we make partners and users from all verticals see the value in being a part of Flic?


We started working with the brand strategy and the visual impression of Flic, the visual identity. After this we came up with the 1 x 3 = infinity.


This was a part of the brand strategy, instead of planting ideas of what the buttons were capable of doing, we instead urged to nourish the idea of infinite possibilities.


1 (Flic button) x 3 (Three commands – 1 click, 2 clicks and hold) = Infinity.


The infinity part is the strongest asset of the button. There’s no limits for that the button can be used for. This paired with an active hacking community and an evolving app market, the possibilities continues to expand.


&#60;img width="2678" height="840" width_o="2678" height_o="840" data-src="https://freight.cargo.site/t/original/i/5ad8107f79d661b357453fa8085e10d6537788588a38bafab1d2267307629643/Screen-Shot-2020-05-10-at-22.37.14.png" data-mid="79242467" border="0"  src="https://freight.cargo.site/w/1000/i/5ad8107f79d661b357453fa8085e10d6537788588a38bafab1d2267307629643/Screen-Shot-2020-05-10-at-22.37.14.png" /&#62;
– Old logo vs. new logo


&#60;img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/de39f3bac43346c39b6a796dc09d210c2e5332e885df2b10919f5c2f4a0375a9/FLIC-Presentation_20151016.028-e1455013354913.jpeg" data-mid="79242709" border="0"  src="https://freight.cargo.site/w/1000/i/de39f3bac43346c39b6a796dc09d210c2e5332e885df2b10919f5c2f4a0375a9/FLIC-Presentation_20151016.028-e1455013354913.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61e17787b6f9d91c11bf1108c671a40ff6ff632c3065c39647e059fdb7a91cac/flicgifrepeated.gif" data-mid="79242704" border="0"  src="https://freight.cargo.site/w/1000/i/61e17787b6f9d91c11bf1108c671a40ff6ff632c3065c39647e059fdb7a91cac/flicgifrepeated.gif" /&#62;&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/213289c37f48cf694cfe3427bfce6363445e1eb615ad54934d1da70b04c063b2/FLIC-Presentation_20151016.032-e1455013299952.jpeg" data-mid="79242706" border="0"  src="https://freight.cargo.site/w/900/i/213289c37f48cf694cfe3427bfce6363445e1eb615ad54934d1da70b04c063b2/FLIC-Presentation_20151016.032-e1455013299952.jpeg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>IVY CPH // AW20 Lookbook</title>
				
		<link>https://bjorn.cool/IVY-CPH-AW20-Lookbook</link>

		<pubDate>Fri, 14 Aug 2020 17:15:51 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/IVY-CPH-AW20-Lookbook</guid>

		<description>
	
	Client ········· PieszakWork ··········· Layouting &#38;amp; technical


	IVY Copenhagen
	Lookbook for Autumn/Winter 20&#38;nbsp;


&#60;img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/671599c5ddec510f353364fdd56abb56d4214cdf081baf230c42dc90cce66685/IvyCopenhagenAW20Lookbook_rettet_resize-1x.jpg" data-mid="79912589" border="0"  src="https://freight.cargo.site/w/1000/i/671599c5ddec510f353364fdd56abb56d4214cdf081baf230c42dc90cce66685/IvyCopenhagenAW20Lookbook_rettet_resize-1x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/c9087a99b840e192f744ab8c29c2c8fa379dbbf1cd2846e731e079d6458b6e28/IvyCopenhagenAW20Lookbook_rettet_resize-2x.jpg" data-mid="79912590" border="0"  src="https://freight.cargo.site/w/1000/i/c9087a99b840e192f744ab8c29c2c8fa379dbbf1cd2846e731e079d6458b6e28/IvyCopenhagenAW20Lookbook_rettet_resize-2x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5d1dfbf91b271ceb73b673fa1908a46de02629bf87a4fe81d69deb90ef4ac3cf/IvyCopenhagenAW20Lookbook_rettet_resize-3x.jpg" data-mid="79912591" border="0"  src="https://freight.cargo.site/w/1000/i/5d1dfbf91b271ceb73b673fa1908a46de02629bf87a4fe81d69deb90ef4ac3cf/IvyCopenhagenAW20Lookbook_rettet_resize-3x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a7cfdeb2af48d41dd414a52f836a34f9d515e55426cc1707bc9211e56ea2c040/IvyCopenhagenAW20Lookbook_rettet_resize-4x.jpg" data-mid="79912592" border="0"  src="https://freight.cargo.site/w/1000/i/a7cfdeb2af48d41dd414a52f836a34f9d515e55426cc1707bc9211e56ea2c040/IvyCopenhagenAW20Lookbook_rettet_resize-4x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/10d80541b4456f68be098cef73320875f02133b5f80811c30c43fde320977b23/IvyCopenhagenAW20Lookbook_rettet_resize-5x.jpg" data-mid="79912593" border="0"  src="https://freight.cargo.site/w/1000/i/10d80541b4456f68be098cef73320875f02133b5f80811c30c43fde320977b23/IvyCopenhagenAW20Lookbook_rettet_resize-5x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/16c78cafa667311ec90052535b160eb9c34ce8b7b84cfdc8e46c5a9c86fd31af/IvyCopenhagenAW20Lookbook_rettet_resize-6x.jpg" data-mid="79912594" border="0"  src="https://freight.cargo.site/w/1000/i/16c78cafa667311ec90052535b160eb9c34ce8b7b84cfdc8e46c5a9c86fd31af/IvyCopenhagenAW20Lookbook_rettet_resize-6x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/2b7d538e7ae07d6fb8d64eba6d4f33334222ceb29483809c1fbe6999cdcbfa2f/IvyCopenhagenAW20Lookbook_rettet_resize-7x.jpg" data-mid="79912595" border="0"  src="https://freight.cargo.site/w/1000/i/2b7d538e7ae07d6fb8d64eba6d4f33334222ceb29483809c1fbe6999cdcbfa2f/IvyCopenhagenAW20Lookbook_rettet_resize-7x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/713be789fa250c16e195962633d1a8e17eb4065b2703f6a1738ca90313a68658/IvyCopenhagenAW20Lookbook_rettet_resize-8x.jpg" data-mid="79912596" border="0"  src="https://freight.cargo.site/w/1000/i/713be789fa250c16e195962633d1a8e17eb4065b2703f6a1738ca90313a68658/IvyCopenhagenAW20Lookbook_rettet_resize-8x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5420561f0a74fb2af52a23484b8f0aacfc2818566c84a5caa02c8c4ffb6c5c9f/IvyCopenhagenAW20Lookbook_rettet_resize-9x.jpg" data-mid="79912597" border="0"  src="https://freight.cargo.site/w/1000/i/5420561f0a74fb2af52a23484b8f0aacfc2818566c84a5caa02c8c4ffb6c5c9f/IvyCopenhagenAW20Lookbook_rettet_resize-9x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a7c16eb18ef156ad1828272fb1f2665597bc768d21e4ab24ef9280db1f018766/IvyCopenhagenAW20Lookbook_rettet_resize-10x.jpg" data-mid="79912598" border="0"  src="https://freight.cargo.site/w/1000/i/a7c16eb18ef156ad1828272fb1f2665597bc768d21e4ab24ef9280db1f018766/IvyCopenhagenAW20Lookbook_rettet_resize-10x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f6ba860088ae179f385b38f0c7d7f5c902b685062cba0041e4ef09e4949cabfe/IvyCopenhagenAW20Lookbook_rettet_resize-11x.jpg" data-mid="79912599" border="0"  src="https://freight.cargo.site/w/1000/i/f6ba860088ae179f385b38f0c7d7f5c902b685062cba0041e4ef09e4949cabfe/IvyCopenhagenAW20Lookbook_rettet_resize-11x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a9477459d3380aa5bc19346000709fc52c51deceb62c33b1cfdf3399340f91b4/IvyCopenhagenAW20Lookbook_rettet_resize-12x.jpg" data-mid="79912601" border="0"  src="https://freight.cargo.site/w/1000/i/a9477459d3380aa5bc19346000709fc52c51deceb62c33b1cfdf3399340f91b4/IvyCopenhagenAW20Lookbook_rettet_resize-12x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/4ab387dee0ffe45e41567fad017137f90a3a48f9e4eac86f781263df00291cd9/IvyCopenhagenAW20Lookbook_rettet_resize-13x.jpg" data-mid="79912602" border="0"  src="https://freight.cargo.site/w/1000/i/4ab387dee0ffe45e41567fad017137f90a3a48f9e4eac86f781263df00291cd9/IvyCopenhagenAW20Lookbook_rettet_resize-13x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/9d79ddff2dee9e7a2c4081c0946adb958df51d7a6f5b38145b87fa5983125fb2/IvyCopenhagenAW20Lookbook_rettet_resize-14x.jpg" data-mid="79912603" border="0"  src="https://freight.cargo.site/w/1000/i/9d79ddff2dee9e7a2c4081c0946adb958df51d7a6f5b38145b87fa5983125fb2/IvyCopenhagenAW20Lookbook_rettet_resize-14x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5e174e654d3c04d31ab4544e33379ee8801ec0397d671768716e8b3435a3fc2f/IvyCopenhagenAW20Lookbook_rettet_resize-15x.jpg" data-mid="79912604" border="0"  src="https://freight.cargo.site/w/1000/i/5e174e654d3c04d31ab4544e33379ee8801ec0397d671768716e8b3435a3fc2f/IvyCopenhagenAW20Lookbook_rettet_resize-15x.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5c269996a30d2542b87704cbd40f377b2c0269bd1d661ed14974108864f87f1c/IvyCopenhagenAW20Lookbook_rettet_resize-16x.jpg" data-mid="79912605" border="0"  src="https://freight.cargo.site/w/1000/i/5c269996a30d2542b87704cbd40f377b2c0269bd1d661ed14974108864f87f1c/IvyCopenhagenAW20Lookbook_rettet_resize-16x.jpg" /&#62;
&#60;img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/68ec6b9beb2e956b4dc29647409586b32fa477cdcd2796d5e5e117cf4777b25e/IvyCopenhagenAW20Lookbook_rettet_resize-17x.jpg" data-mid="79912606" border="0"  src="https://freight.cargo.site/w/1000/i/68ec6b9beb2e956b4dc29647409586b32fa477cdcd2796d5e5e117cf4777b25e/IvyCopenhagenAW20Lookbook_rettet_resize-17x.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Branding for Peak Performance x Hyper Island</title>
				
		<link>https://bjorn.cool/Branding-for-Peak-Performance-x-Hyper-Island</link>

		<pubDate>Sat, 01 Aug 2020 17:23:46 +0000</pubDate>

		<dc:creator>Bjxrn Andersen // Creative</dc:creator>

		<guid isPermaLink="true">https://bjorn.cool/Branding-for-Peak-Performance-x-Hyper-Island</guid>

		<description>
	
	
Client ········· Peak Performance x Hyper IslandWork ········· Branding, concept &#38;amp; design


	A SPRINT SESSION THAT TURNED OUT A-OK!


Peak Performance is an outdoor brand founded in 1986 by ski enthusiasts. The core idea behind the clothing&#38;nbsp;was to combine design with technical solutions. After a briefing at their headquarter, we were ready to create something that would spark the curiosity of&#38;nbsp;the playful and passionate buyers.


Our project was launched during the tech-week at Hyper Island, where we had a total of a week (5 days) to create a prototype and pitch it for the head staff of Peak Performance. The main reason of this, was to imitate a “Sprint” session.


The brief we were tasked with solving, was vaguely: increase our sales, by using our soon-ready pop up shop at Götgatan (One of the busiest streets during nighttime, with bars and restaurant located nearby – in the trendy Södermalm).


We started with visiting the pop up shop to get an idea of the possible within our “setting”: there was a huge glass facade towards the streets and arcs in the ceiling that casted shadows on the walls.


With our “branding-goggles” we wanted to reflect the values of Peak Performance and embrace the audience, creating an installation that would draw attention towards it.


We came up with the installation shown in the video. Imitating the elements was the core of the solution. We wanted to fabricate the most beautiful thing that nature could provide: Aurora lights.


Amongst other ideas was recreating raindrops with white laser, creating a cubicle with a whirlwind in it etc.


	&#60;img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/7e6e5f1d15d33afc240af4ebb7e829b0de7fb6a2adabbb58e0f316314c15e0fc/IMG_4008edit-e1454881169951.jpg" data-mid="79024340" border="0"  src="https://freight.cargo.site/w/900/i/7e6e5f1d15d33afc240af4ebb7e829b0de7fb6a2adabbb58e0f316314c15e0fc/IMG_4008edit-e1454881169951.jpg" /&#62;
(This will open a new window and play a video from Vimeo titled: Peak Performance x Hyper Island IAD16)


&#60;img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/38d6e53c0cda6440b60b2d82cb773bbf14cf6982d99cd83cf3f84d1fcd0d6828/IMG_3980-e1454880438322.jpg" data-mid="79024339" border="0"  src="https://freight.cargo.site/w/900/i/38d6e53c0cda6440b60b2d82cb773bbf14cf6982d99cd83cf3f84d1fcd0d6828/IMG_3980-e1454880438322.jpg" /&#62;
&#60;img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/7e6e5f1d15d33afc240af4ebb7e829b0de7fb6a2adabbb58e0f316314c15e0fc/IMG_4008edit-e1454881169951.jpg" data-mid="79024340" border="0"  src="https://freight.cargo.site/w/900/i/7e6e5f1d15d33afc240af4ebb7e829b0de7fb6a2adabbb58e0f316314c15e0fc/IMG_4008edit-e1454881169951.jpg" /&#62;
&#60;img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/7b587f5a39be290e4f9f5da9936c8c1b986dbefb57f50e07d25f42133ecd1653/IMG_4029-1024x683.jpg" data-mid="79024341" border="0"  src="https://freight.cargo.site/w/1000/i/7b587f5a39be290e4f9f5da9936c8c1b986dbefb57f50e07d25f42133ecd1653/IMG_4029-1024x683.jpg" /&#62;
&#60;img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/e95e41558adabbf7395671e2856f1c4313d0d3feeeab4f78cf122eca989f7b28/Peakperformance_1.jpg" data-mid="79024342" border="0"  src="https://freight.cargo.site/w/900/i/e95e41558adabbf7395671e2856f1c4313d0d3feeeab4f78cf122eca989f7b28/Peakperformance_1.jpg" /&#62;
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