Client ········· FLIC & HYPER ISLAND
Work ··········· Branding
Work ··········· Branding
Our challenge:
Flic needs to get reach in order to get sales.
To get reach, they need to utilize partners to give Flic a context.
How can we make partners and users from all verticals see the value in being a part of Flic?
We started working with the brand strategy and the visual impression of Flic, the visual identity. After this we came up with the 1 x 3 = infinity.
This was a part of the brand strategy, instead of planting ideas of what the buttons were capable of doing, we instead urged to nourish the idea of infinite possibilities.
1 (Flic button) x 3 (Three commands – 1 click, 2 clicks and hold) = Infinity.
The infinity part is the strongest asset of the button. There’s no limits for that the button can be used for. This paired with an active hacking community and an evolving app market, the possibilities continues to expand.
To get reach, they need to utilize partners to give Flic a context.
How can we make partners and users from all verticals see the value in being a part of Flic?
We started working with the brand strategy and the visual impression of Flic, the visual identity. After this we came up with the 1 x 3 = infinity.
This was a part of the brand strategy, instead of planting ideas of what the buttons were capable of doing, we instead urged to nourish the idea of infinite possibilities.
1 (Flic button) x 3 (Three commands – 1 click, 2 clicks and hold) = Infinity.
The infinity part is the strongest asset of the button. There’s no limits for that the button can be used for. This paired with an active hacking community and an evolving app market, the possibilities continues to expand.
– Old logo vs. new logo
